What We Do
1. Market Access with Purpose:
Through our "Hearts & Crafts" platform, artisans connect with local and global consumers, gaining visibility and fair compensation for their work.
2. Integrated Development Programs:
Our programs combine craft mastery, personal development, and business education.
High-quality craft refinement programs: Expert-led workshops tailored to each artisan's skill level.
IMAGINE Program: Focused on self-efficacy, human ageny and vision building
Entrepreneurship: Training in pricing, production, and marketing on their own.
3. Community Engagement & Cultural Preservation
We celebrate traditional skills by bringing communities together through building on what other NGOs started, exhibitions and events that highlight the artisan journey.
Hearts & Crafts: Our Marketplace
Shop with Purpose
Hearts & Crafts, is a dedicated marketplace connecting artisans with those who value authentic craftsmanship. This platform embodies our mission by offering unique, handcrafted products while ensuring artisans receive fair compensation and recognition for their work.
Every purchase helps sustain ethical craftsmanship and preserves cultural heritage, with each item telling a story of dedication and skill.
Our Impact
Why It Matters
We believe in dignity through craftsmanship. Our impact is seen in:
Economic Empowerment: Income and independence
Human Flourishing: Confidence and emotional healing
Cultural Preservation: Skills passed to future generations
Global Recognition: Egypt's artisanal excellence, worldwide
Community Empowerment: Artisans involve their families and neighbors, creating a sense of purpose, connection, and opportunity.